Uplist Brand Guide

Why these colours

We pulled the most-used colours from every competitor's live website on 23 September 2026. The category is a wall of blue, with one teal and one red-orange. Nobody owns purple or yellow.

Company	What they own	Main colours on site
Compass Concierge	Black and blue
Curbio	Navy, blue, amber
Notable	Blue and grey
FLYP	Blue
Revive	Teal
Freemodel	Red-orange
Uplist	Aubergine and marigold

Marigold says up

The warmest, most visible hue on a phone screen and a yard sign.
Reads as optimism and value, the feeling of a listing going up.
Used for the one thing that matters on each screen: the number, the zero, the button.

Aubergine says trust, without another blue

Dark enough to carry text and money, like navy does for banks.
Premium and calm, and completely unused in pre-listing renovation.
Pairs with marigold at full contrast: the two are near-complementary.

Logo

A roofline over a U. Home, and up. It works at 16 pixels as a favicon and at yard-sign size.

Primary, on white

Reversed, on aubergine

Inverted mark for sign riders and merch

Palette

Aubergine#24122F. Text, buttons, the app band

Marigold#FFB627. Highlights and numbers, always with aubergine text

Lilac mist#F6F2F9. Alternate sections

Dusk#5E5168. Secondary text

Mint#7BE0B5. Only for "seller keeps" in charts

Type and motion

Cabinet Grotesk Extrabold, headlines and numbers

$1 becomes $1.50

Satoshi, body and interface

Fixed price within 48 hours. Paid from the proceeds at closing.

Motion has a job

Things move to show progress: the roof draws in, the timeline fills, numbers count, the app pings. Nothing loops for decoration.

Real photos only

Stock until we have our own projects, clearly labelled. Then only our before-and-afters with the sale result.

Say it like an agent

Win the listing. List higher. Paid at closing. Never "transform", "dream home" or a guaranteed number.